Middle Age Miles

Hertz Devaluation and the Impact on Today’s Daily Getaways Deal

hertz gold rewards devaluation points value daily getaways 2019 deal

Today’s Daily Getaways Sale

Today (May 29, 2019), Daily Getaways has a sale on Hertz Gold Plus Rewards points. There are 3 packages for sale:

  • 7,500 Hertz points for $280 (3.7 cents per point)
  • 20,000 Hertz points for $560 (2.8 cpp)
  • 25,000 Hertz points for $698 (2.8 cpp)

Note that there are very limited quantities of these Hertz points packages available for sale – only 130 packages total between the three offers.

The sale begins at 1:00 pm Eastern / Noon Central / 10:00 am Pacific time today. Due to the small number of packages available, you’ll want to be ready right when the sale opens if you’re interested.

You can access the Daily Getaways sale here:

Recent Hertz Devaluation

A little more than a week ago, Hertz silently implemented a massive devaluation of Gold Plus Rewards points. In short, all points redemption rates increased (from about 10% to about 80% in some cases) and discounted weekend day redemptions were eliminated.

Fellow blogger Brian Cohen of The Gate has covered the Hertz devaluation well and extensively, so we’ll defer to him on the gory details:

In addition, Brian found that Hertz has changed its policy on cancellations of reservations made using points. Previously, if you canceled a reservation made using Hertz points, you’d get a full points refund. Now, however, you’ll get a partial refund based on your Hertz Gold Rewards elite status. Gold members get 50% of their points back and Five Star members get 75% back. President’s Circle members still get a full refund. [We tell you how to match to President’s Circle status here.]

Again, Brian at The Gate has the ugly details:

Our Preliminary New Baseline Value for Hertz Points

Prior to the devaluation, we valued Hertz points at about 5-6 cents per point. Post-devaluation, though, our baseline value is significantly lower. We’ve done some preliminary research post-devaluation, and we’re preliminary giving Hertz points a new baseline value of 3.5 to 4 cents per point.

Remember that Hertz points don’t make a reservation completely free. You’ll still have to pay taxes and fees on the booking.

Here’s an example to show a roughly 4 cent per point valuation, plus the taxes and fees that remain after you use Hertz points to pay for your rental.

First, here is the full price, including the base rate and all taxes and fees, for a one-day rental on a date chosen at random at the O’Hare (ORD) Hertz airport location that seems like a fairly typical rental rate. We used the Amex Platinum discount code for this example. Total all-in price is $58.33.

Now, let’s look at the same rental car, using Hertz points to pay. This one-day rental costs 750 Hertz points. Note that in addition to the Hertz points, you’ll still owe $26.27.

In this example, using 750 Hertz points will save you $32.06 – a little over 4 cents per point.

Note, though, that if you search around using various discount codes, or pay in advance, or use the United-Hertz partnership to earn United miles for the rental, or use another car rental company that may cost less, there’s a good chance you can get a better deal on this rental than the $58.33 all-in price using the Amex Platinum discount code. That means that the value of the Hertz points would also decrease.

Impact on Today’s Daily Getaways Sale

Fortunately, shortly after the devaluation went into effect, Hertz and Daily Getaways adjusted the points available in today’s deal. For each of the three packages, the price stayed the same and the number of points increased. Hertz certainly recognized that it had devalued its points significantly.

It’s also good that the devaluation occurred before the Daily Getaways sale. It would have been brutal to sell points through Daily Getaways with customers’ expectations of points value at one place and then devalue the points quickly thereafter.

After the adjustment, purchasing Hertz points through Daily Getaways is still within the realm of reason. As we discussed, it looks like the new baseline value of Hertz points is 3.5 to 4 cents per point. In the sale, the smallest 7,500 points package sells for 3.73 cents per point, and the larger 20,000 and 25,000 point packages sell for 2.8 cents per point. Especially the larger packages are still worth considering.

In particular, if you have a specific reservation in mind where the points value would substantially exceed the price in today’s sale, it can still be a good deal. For example, one-way rentals are often expensive and historically have been a potential sweet spot for paying with Hertz points.

What are your thoughts on the Hertz devaluation and the impact on today’s Daily Getaways deal? What do you think of our preliminary baseline point value of 3.5 to 4 cents per point post-devaluation? Please share with us and other Middle Age Miles readers in the Comments!


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