It’s a celebratory day here at Middle Age Miles – it’s our 1st birthday!!!
Reflecting on Our First Year
We wanted to take a minute to reflect on our first year of blogging about travel, credit cards and points-and-miles. We’ve been very happy to grow the blog and become a reasonably well-known and respected voice in this space. We feel like we’ve contributed well to the community, especially on the points-and-miles earning side, and particularly with some of our in-depth and detailed articles. We’re happy to have maintained our independent voice. And most importantly, we feel like we’ve furthered our mission of helping people live their dreams through travel and points.
On the personal side, we’ve also had a good travel year. Status-wise, in 2018 we qualified for AA Executive Platinum, Marriott Bonvoy Titanium, Hilton Honors Diamond, and Hyatt Explorist (plus rental car status with Hertz/Avis/National and several other more niche hotel chains). All of this has helped to make our travels easier and allow us to enjoy benefits we never imagined, like flying back and forth to Europe in Business Class multiple times. Our travels during the past year have taken us to the Czech Republic, Croatia, Bosnia & Herzegovina, Montenegro, the UK, Italy, Switzerland and France internationally. Domestically, we’ve visited Denver, Washington DC, Santa Fe, South Bend, Philadelphia, and Fayetteville & Little Rock, AR, plus multiple trips to Las Vegas and Seattle. It’s been a fun year, and we’re looking forward to many more great trips in the coming year!
Thanks to Everyone Who Reads Middle Age Miles and Has Helped Us
We’re very thankful for Middle Age Miles’ readers – and especially those who have commented, subscribed to our posts, and followed us on social media platforms. We’re also very appreciative of the established bloggers who have been kind enough to link to some of our articles, such as Will and Chuck of Doctor of Credit; Greg, Nick & Stephen of Frequent Miler; Harlan of Out and Out; Grant of Travel With Grant; Mark of Miles to Memories; Joe of OH Travel Dad; Gary of View From The Wing; and Stefan of Rapid Travel Chai. Along similar lines, we also appreciate the nice shout-out from Sam and Robert of Milenomics in one of their recent podcasts.
More Reflections – Where We’re Headed With Middle Age Miles and What Can We Do Better
1. Aspire to Publish More Travel Articles, in a Shorter, Crisper Format
When we launched Middle Age Miles a year ago, our vision was that our content would be roughly equally split between travel articles and points-and-miles/credit card articles. It’s turned out, though, that we’ve posted far more articles about credit card and points-and-miles subjects than about travel. We’ve learned that the credit card and points-and-miles articles are far more widely read (and seemingly more helpful to people). In addition, the travel articles take much longer to write even though they result in fewer views. As a result, we have a huge backlog of travel articles that we’d love to write and publish and too many unfinished trip reports.
Despite the readership stats, we’d still like to write more about travel. At the end of the day, that’s our true passion; the credit card and points-and-miles strategies are just means to achieve our travel dreams. We’re still working on how to accomplish that, while still providing the in-depth credit card & points-and-miles strategies and analysis that have been our strength and hallmark during year 1. We’re going to try some shorter, crisper travel articles and see how that works.
2. Report More News and Deals with “News & Notes” Articles
Another area where we’ve fallen short of what we hoped is that we wanted to report more credit card and points-and-miles deals. We’re happy with what we’ve done with respect to big points-and-miles promotions, but there have been a lot of deals that we wanted to report but just didn’t have time to do a full-blown article and analysis.
To that end, we’re going to start publishing Middle Age Miles “News & Notes” articles. Our goal will be for these to be published 3-5 times a week, and for each “News & Notes” article to contain several items of interest – smaller points promotions, credit card bonuses, points transfer bonuses, and the like – the things that don’t really merit a full article but we want to make sure our readers know.
3. Reach a Larger Audience
We’ve been fortunate that Middle Age Miles readership has grown steadily over our first year. But that said, we’d like to reach an even larger audience.
For starters, we appreciate when our readers tell their friends about Middle Age Miles. Word of mouth is the best growth model of all. If you’ve enjoyed Middle Age Miles content, please tell everyone you know who might be interested.
We’ll also pursue getting on a larger platform. Boarding Area seems like a very natural fit for us, given our subject matter. On a smaller scale, we’d also like to be on the MilesFeed portal. We’ll be giving both of those things a shot in the weeks and months to come.
Many thanks, again, to everyone, for a wonderful first year at Middle Age Miles! We look forward to continuing to provide you with great, helpful information to help you live your dreams through travel and points!
At Middle Age Miles, we love to bring you travel, credit card and points-and-miles information that you can use to help make your travel dreams come true. To see all of our tips and insights, please Like and follow us on social media at:
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